Sex is a vast topic- from erotic male-focused pornography to larger questions around consent, what you know is too often dependent on which corner of the internet you hail from. Or as in the case of our founders- your family.
Born in a deeply patriarchal Punjabi family- as she would come to realize much later, Aastha didn’t find herself until she left home for the first time. Left to her own, Aastha felt a deep incongruence between the person she was brought up to be, and the person she felt she was meant to be. College served as the perfect liberal and cosmopolitan platform to catalyze this change. Aastha, an avid reader already, found her passion not in International Relations, her major, but rather in exploring gender inequality and the myriad of ways it impacts our ability, no matter the gender, to be authentic to ourselves. She started with herself, and set roots that felt genuine and sincere. Her sexual liberation was the key to her own journey along this path- as she started to explore her own body and gain confidence sexually (with partners or herself), she found herself taking charge of her life personally and professionally. She felt liberated, confident, and ready for the world. Or rather, ready to build a world that helped everyone to find the person they were meant to be, and allowed them the freedom to make that transformation fearlessly.
We wrote another blog article uncovering the tale of pleasure-in-play and its role in helping Aastha break some of the shackles imposed by society. Check it out here.
Ritesh on the other hand, lucked into a family that was not just supportive and encouraging, but also several decades ahead of time when it came to social issues. Despite the family’s rigorous academic leanings (His great-grandparents are Ivy League graduates!), when Ritesh decided he wanted to be an entrepreneur and learn from the world as he goes, his family supported him, no questions asked. His sister always received the same treatment – She too, much like him, did not know that there was a world out there where individuals were denied opportunity and love because of their gender(s). In his mind, his family was the default setting for the world instead of a rare gem in the Indian social landscape.
Ritesh found himself on the wrong side of far too many arguments, before he finally acknowledged his privilege, and started to do the groundwork to understand what the world looks like for far too many people. His full time job, as the Digital Marketing head of POPxo (India’s largest digital community of women) helped him understand how (lack of) pleasure was one of the biggest problems the modern Indian woman faced, across the country, and he knew he could not solve this problem alone. Enter Aastha.
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